D.K. Heinemeyer, President of info-stop.com, began her training as a professional researcher while obtaining an advanced degree in graduate school. Ms. Heinemeyer has over 15+ years professional experience in business, academic and sales environments. She focuses in primary and secondary marketing research and competitive intelligence for public relations and information technology firms, consumer product companies, real estate, banking and insurance sectors, and several other industry segments. Recently info-stop.com conducted a data survey on 'word of mouth advertising' in the cosmetics 'blogosphere' and identified early product adapters for a private Washington D.C. company specializing in consumer beauty research. Previous projects include a customer-centric marketing survey which enabled a privately-owned $1B company to better position and promote its brands in law enforcement outerwear and hotel/resort and hospital segments. Our intelligence-gathering efforts on a patented medical product helped this same client determine current market entry barriers and new product feasibility. Other projects include, but are not limited to: an extensive compilation gathering scientific, environmental and public policy data in several languages for a Washington DC-based research company; executive telephone research surveys for a public relations firm; and a membership survey on attitudes towards management and customer service and best use of facilities for country club board members in central Virginia. Ms. Heinemeyer holds a Bachelor of Arts Degree in Philosophy and minor in English from Villanova University, and a Master of Arts in Architectural History from the University of Virginia. She is a member of Phi Beta Kappa, and speaks German. |
K.M. Krikorian, assistant research associate with info-stop.com, has extensive experience in her previous position as a North American Product Marketing Manager for Yves Rocher, a $1 billion+ global cosmetics company and the world leader in botanical beauty care. Throughout her years at Yves Rocher, Ms. Krikorian personally managed 10 makeup and fragrance brands, representing over 380 unique products. In addition to extensive development projects, she was responsible for adapting French product concepts to North American market standards. In order to build a product portfolio that effectively targeted a North American consumer, Ms. Krikorian conducted numerous research projects to study market trends, price positioning, competitor sales details and communication strategies, working independently and with third party market research firms Datamonitor and AC Nielsen. She has a considerable depth of knowledge of the North American cosmetics market. Ms. Krikorian holds a Bachelor of Science Degree in Foreign Service from Georgetown University, and speaks fluent French. |
Since each project is often highly customized, we often require the skills of a specialized team. info-stop.com routinely taps into a vast network of research colleagues from our Association Memberships to assemble the best researchers for accomplishing the goals of our clients. Our close interaction with information specialists who have focused areas of expertise allows us to bring together the best possible group and deliver targeted results. |
